"VENTO D'ITALIA" 
Turin, Italy 

"Vento d'Italia" is a new social realized with the intent to speak to chinese tourists and to promote the city of Turin through the WeChat platform. It is proposed as the digital solution to welcome Chinese tourists and promote the destination Italy in China through their communication channel, the social network WeChat, a real digital ecosystem used from 1 billion active users that allows them to search for information, communicate with their contacts, share messages and photos, choose what to buy and pay directly. 
Through the scanning of a QR code Chinese tourists can access to Vento d'Italia platform and connect in a digital environment designed for them – with an adequate storytelling of the main places of interest that takes into account the social and communicative differences - and accessible from their devices. 
They will be able to discover the thousand and more reasons to spend a stay in Turin and its province: from the prestigious museums to the best cultural and artistic attraction. And not only. The platform will highlight the food & wine aspect as well as products and services to enjoy the territory in the best way.


ANALYSIS OF THE INNOVATION

This type of innovation is incremental because it's improving something that already exists (like interactive app that cointain information for tourists about cultural heritage, transportation, restaurants, museums, etc.). 
The innovation is new especially for chinese tourists, a market that is developing and growing. 
Finally, it's a process innovation because is a new way of providing information with the aim of responding to the needs of chinese tourists. 


BACKGROUND 

The innovator of this idea is "Italian Lifestyle", a digital start-up with a focus on the Chinese tourist market, winner of FactorYmpresa Tourism, national competition promoted by the Italian Ministry of Cultural Heritage and Activities. 
The idea has been generated in order to try to bring out Turin alongside the consolidated cities such as Rome, Milan, Venice and Florence and its surrounding territory. 
In fact, the small company is based in Rome, but the project has been designed and implemented for Turin. 

I think this innovation responds to the current needs of the chinese market: the biggest market in economical terms. Chinese tourists travel a lot and spend a lot of money in all the world, especially in Europe and in America. Targeting Chinese tourists can only be a good investment. 




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