Smart audio guide in sunglasses

Smart audio guide in sunglasses
Photo credit 1: Screenshot IPhone www.apple.com
Figure 1: Photo credit a&o hostels
Österreich Werbung and WienTourismus developed interactive city tours for the Bose Frames, which have only been available in Austria since June: Ludwig van Beethoven guides visitors acoustically through Vienna and New York with sunglasses and loudspeakers and the new #RelatedToAustria app. In Vienna, visitors and locals can now borrow the glasses at the Tourist-Info on Albertinaplatz.

Österreich Werbung and Vienna Tourist Board invite you to a city tour of New York and Vienna with stylish sunglasses, the latest technology including 360-degree sound, GPS function and gesture sensors: The Bose frames not only protect you from the sun, but also provide information about Vienna's sights. The glasses are an advanced audio guide which - coupled with the new #RelatedToAustria app on the smartphone - makes the city trip an interactive experience via loudspeakers on the temples of the glasses.
In New York, the AR-Glasses are supposed to inspire for a vacation in Austria already in the inspiration phase. There, #RelatedToAustria guides the guests to different locations with a connection to Vienna, for example to a Viennese coffee house in the middle of the Big Apple. Ludwig van Beethoven gives the city guide either in German or English and makes a lively connection to Austria. 
It wouldn't be Vienna if the tour didn't end with a visit to a coffee house. Cooperation partner Palais Hansen Kempinski invites you to round off the tour with a coffee on the house (APA-OTS Tourismuspresse, 2020).

Dimension of Innovation: What is new? For whom is it new? How new is it? The innovation is new for the company - for Österreich Werbung and the DMO of Vienna. Similar applications are already offered by other DMOs and companies. Therefore, it is a incremental innovation.

What type of innovation?
Innovation in IT

What can you find about the background of the innovation? Who was the innovator? Story of the invention? 
Österreich Werbung has been working with language assistants and auditory content in its campaigns for some time now. Current technical developments in the field of Augmented Reality (AR) and audio content open up completely new communication channels in marketing. Wearables such as the Bose frames offer interesting platforms for producing and playing out inspiring content.

How has it been generated? Possible learnings about the innovation process (what does it need to develop an innovation like this?
Design, culture and technology got combined - the project is a wonderful example of cross-industry cooperation in tourism and of how the Guest Journey can be enriched with innovations from digitalisation. It needs skilled staff, budget and partners the company can cooperate with to get the best outcome. 








Source: APA-OTS Tourismuspresse (2020). Smarter Audio-Guide in der Sonnenbrille. Retrieved from https://www.tourismuspresse.at/presseaussendung/TPT_20191007_TPT0003/smarter-audio-guide-in-der-sonnenbrille-bild

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