"GOURMETFLEISCH" - DINNER IN THE SKY 
Dusseldorf, Germany 

Gourmetfleisch - Dinner in the sky is a high level culinary "experience" that takes place in occasion of the "Dusseldorf Gourmet Festival". The best German chef prepare meat dishes of the highest quality and the peculiarity and innovation of this experience is that dinner is served 50 meters high. Guests will enjoy dinner on a "carousel" (a platform lifted by a crane) with their feet "dangling" while enjoying a 360° view of Dusseldorf. 


As we can see on the website, people have the possibility to enjoy 25 different flights depending on the time. There are 25 seats per flight with a total of 550 guests per day. 




Innovation Analisys

I think this innovation is radical because such restaurants didn't exist before. It's creating new niche markets and new experiences for locals and tourists. Above all, it is new for the great connoisseurs of food, who will come to Dusseldorf just to go to eat at this restaurant. 
I think it is a service innovation. 

In my opinion, this innovation creates memorable experiences that guests cannot forget. For the originality of the experience, I think it can be a real reason to go to Dusseldorf, so it's without a doubt a tourist attraction. 


Background of the Innovation 

The first opening of the restaurant was in the August of 2019 at the Dusseldorf Gourmet Festival. Given its success, the restaurant will reopen again in 2020, also during the festival. Therefore, the opening of this restaurant is limited only to a few days, that is the duration of the festival: from 28/08 to 30/08/2020. 

Probably, the innovator is "Wellfairs", the festival and restaurant organizer who is specialized in steaks of Mönchengladbach and provides the most famous meat of the world. 
The main purpose of the restaurant is to aim to the excellence and attract the best connoisseurs and people with an high budget. It's clear that such an innovation will attract many people because of its uniqueness. People today want  to live favourable and memorable experiences and having a dinner or a lunch in this restaurant can be an opportunity for consumers to feel unique, part of something exclusive. 
To aim to the quality is a good strategy because it means maximum satisfaction for the clients, who will generate a positive word of mouth. 





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