samo-Card Werfenweng


samo-Card Werfenweng

A few years after the first e-cars, Werfenweng presented itself with a completely new mobility concept: the SaMo card. It is available to tourists for just 10 euro, if they booked a room one of the many samo accomodations and arrived by public transportation or leave their car key at DMO during their stay. The samo card offers a comprehensive mobility package for the town.It primarily includes e-cars that can be rented free of charge. Currently, these are the BMW i3s with a range of at least 170 kilometres and 4 seats. At the same time, there are also numerous additional shuttle services that can take guests from the train station to their hotel, ski resort or other tourist destinations which are called E-LOIS.

Especially in summer, however, e-bikes are often rented, which are also available free of charge with the SaMo card. For the right portion of "fun" there are also fun vehicles such as covered bicycles and other amusing and entertaining variations of vehicles.





·       Type of Innovation

Logistical Innovation

·       The dimension of Intensity - How new?

Radical new as the concept was developed newly.

·       Subjective Dimension - For whom is it new?

It is new for the company and as well for the market.

·       The dimension of Content - What is new?

It combines the trend towards sustainability and offers a “green” way of transportation within the destination to a very fair price. New is that the destination provides eco-friendly transportation to the guest to a very low price. So is a innovation of the transportation / logistical concept of the Destination.

·       Possible learnings about the innovation process (what does it need to develop an innovation like this?)

Werfenweng reacted on the trend towards sustainability and eco-friendly travelling. They came up with the very new idea to provide a eco-friendly possibility of moving around in the destination to their guests to a very low/fair price.


Sources:

Tourismusverband Werfenweng (n.d.). Die samo-card. Retrieved January 23,2020, from https://www.werfenweng.eu/SAMO/Card/

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