Delta to trial Parallel Reality airport screen technology


Delta to trial Parallel Reality airport screen technology



Delta has announced a raft of technology initiatives at CES, the world’s largest electronics show currently taking place in Las Vegas.

Among the announcements is something called Parallel Reality, which will be trialed at Detroit airport later this year.

Parallel Reality Displays are enabled by a new pixel that has unprecedented capabilities.
These pixels can simultaneously project up to millions of light rays of different colors and brightness. Each ray can then be software-directed to a specific person.

CONVENTIONAL PIXEL
Outputs only a single color at any moment.


PARALLEL REALITY™ PIXEL
It can simultaneously output up to millions of controllable rays of different colors and brightness.


The technology allows numerous travelers to be stood in front of one information screen, and view different content, at the same time, without the use of special glasses.

 The carrier says that “Leveraging multi-view pixels and proprietary technology, this innovation enables each customer to see personalized, in-language messages – tailored just to them – as they walk past the digital screen”.

Delta says that “nearly 100 customers” will be able to opt-in to the trial, and will then head to the Parallel Reality screen after security, located near to the Delta Sky Club on Concourse A within the McNamara Terminal.

Travelers will be asked to scan their boarding pass and select the language they wish to use, and will then be presented with personalized messages tailored to them as they walk past the screen.

Delta says that for the trial “tailored messages may include personalized wayfinding, flight information or updates, boarding time, the nearest Delta Sky Club or even upgrade/standby status” – and the carrier stresses that customer information will not be stored.

Commenting on the technology Delta’s chief operating officer Gil West said that it “has to be seen to be believed”, adding that “it has the potential to make even the busiest airports much easier to navigate, even if you don’t speak the language”.

“Not only will Parallel Reality reduce stress and save time for our customers but when combined with the warmth and thoughtfulness of our Delta people, the possibilities are endless,” said West.

What are the Applications?
From replacing the signs you see around you, to creating entirely new experiences, the possibilities are endless…
Can you imagine situations where displays, signs, signals, and lights will be more effective by simultaneously showing different things to different people and places?



Caswell M. (8 January 2020) Retrieved from https://www.businesstraveller.com/business-travel/2020/01/08/delta-to-trial-parallel-reality-airport-screen-technology/
Retrieved from https://www.misappliedsciences.com/Home/Technology



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