mein KleinHotel Franchise - Hotels in rural areas


mein kleinHotel Franchise – Hotels in rural areas

The concept of the German franchise mein kleinHOTEL Franchise und Vertriebs GmbH aims to use the potential and space of rural areas to develop and build new and small hotels that have characteristics of 4 star-hotels, combined with a personal touch and a rustic ambience. The target group consists primarily of families with a garden, farmers and locals that dream of having an own hotel. This innovative idea is of high potential as rural areas and areas with only reduced infrastructure often do not have high-quality hotels as these areas do not seem profitable enough for investors to enter. However, this concept benefits from taking only a small effort to develop as it uses modular building principles for its apartments. These only take small space and can therefore also be built for example in a garden. Each built module can be used independently or in combination with any number of other modules.

 




The potential customers will be investors and operators of the kleinHotel and work in the network of the kleinHotel entity. The preparations include location analysis, meetings with the local tourism agency or the tourism association to see what activities can be offered, and the application for subsidies. The company supports the creation of business plans and helps to plan the interior design. After the conclusion of the purchase and partner contract, the customer is part of the kleinHOTEL network and the building project management is taken over by the company.




There is also support for launching an own website, printing advertising material and communicating on social media channels. For newcomers to the industry, the company offers basic training in the fields of hospitality management. In the end, the investor and operator can work on the professional basis of a franchise system, offering a kleinHotel with high quality.

Type of Innovation: Product-Innovation and Management-Innovation

Dimension of Intensity - How new?

Tiny hotels have been on the market before, however including them in a franchise concept, offering a wider target group the opportunity to engage in the hospitality industry is – at least on the German market – new. Therefore, we would describe it as an incremental innovation.

Subjective Dimension - For whom is it new?

This idea is new to the (German) market and to the customers. It is the core competency of the company itself.

Dimension of Content - What is new?

As mentioned above, the combination of tiny hotels and the opportunity to operate as an investor of a tiny hotel is new, therefore we can see it as a market-innovation.

Possible learnings about the innovation process

As the rural area has considerable potential for tourism but is not attractive for large hotel chains this innovation uses the tourism potential of structurally weak regions, but also generates added value for rural areas. It is an efficient complement to country inns, private rooms or holiday apartments in these regions, which have so far satisfied the demand from tourists alone. The idea was nominated for the German Tourism Award in 2010. So far, it is only a concept that works in Germany but it offers potential for other countries as well.



Sources:

Deutscher Tourismus Preis. (n.d.). Kleinhotel KG: mein kleinHOTEL – Hier werd’ ich übernachten. Retrieved January 23, 2020, from https://www.deutschertourismuspreis.de/innovationsfinder/kleinhotel-kg-mein-kleinhotel-hier-werd-ich-uebernachten.html

Mein kleinHOTEL Franchise. (n.d.). Mein kleinHOTEL Franchise Startseite. Retrieved January 23, 2020, from https://www.kleinhotel-franchise.de/

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