Digital detox holidays

Digital detox holidays


Képtalálat a következőre: „digital detox hotels”


What is new? For whom is it new? How new is it?

The idea is new for the market, because they used a different target group which is different from the trends in the last decade. The idea is radical, because it demands people to change their every day habits. It is a market innovation, because it is revolutionising the tourism industry.

What type of innovation?

It is a niche innovation, because it involves enterprises, whom could not be involved with packages that contain digital devices.

What can you find about the background of the innovation?

In recent years with the rise of tourism and social media, the business model of the companies was to make the experience and the places 'social media ready', meaning that tourists can take a lot of pictures. Also, in our everyday life, it is almost impossible to reconnect from our electronic devices because they are implemented into our everyday life. Especially for people, whose work involves all the time connection to digital devices, the demand for a digital device free holiday is rising. An example for these hotels would be Villa Stéphanie in Germany, which includes spa treatments and weight loss programmes. The basic idea is that people stop the continuous stressing and focus on themselves. This idea is in the involvement stage of the innovation life cycle, because there are going toe more and more people needing this service in the future.

for more information: https://www.oetkercollection.com/hotels/villa-stephanie/

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