Easy Jet carbon offsetting

An easyJet plane takes off at Lille-Lesquin airport.

Photograph: Philippe Huguen/AFP/Getty Images

What is new? For whom is it new? How new is it? 

Offsetting the carbon emission in the airline industry. Airlines are the most controversial when it comes to the carbon footprint of each individual so Easy Jet decided to offset the entire carbon emission for their flights by investing in afforestation and clean energy sources.
What type of innovation ?

Conserving Innovation

What can you find about the background of the innovation? Who was the innovator? Story of invention? How has it been generated? 

EasyJet is set to become the world’s first major airline to operate net-zero carbon flights across its entire network, after announcing it would offset all jet fuel emissions.
The British budget airline said it would start offsetting all flights from Tuesday, which it said would cost about £25m in the next financial year through schemes to plant trees or avoid the release of additional carbon dioxide.
EasyJet’s move surpasses the recent pledges of rival airlines, including British Airways, whose parent company, IAG, promised last month to be carbon-neutral by 2050 and to start offsetting all domestic flights next year.

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