From the slopes to the city: Tyrol´s ultimate all-access pass

From the slopes to the city: Tyrol’s ultimate all-access pass

Ein Bild, das Gebäude, draußen, Himmel, Straße enthält. Automatisch generierte BeschreibungEin Bild, das Schnee, draußen, Himmel, Skifahren enthält. Automatisch generierte Beschreibung
 
What is new? For whom is it new? How new is it?

The ski pass “SKI plus CITY pass” offers access to the slopes of the Stubai valley and admission to Innsbruck’s tourist attractions. Moreover, the pass includes public transport and you are allowed to enter all the swimming centers. 
It is an innovation because it is the first pass that combines a ski pass to cultural attractions. 

What type of innovation 

Incremental Innovation 

What can you find about the background of the innovation? Who was the innovator? Story of invention? How has it been generated? 

The Innsbruck Tourism office achieved the city pass for the season 2019/2020 and though it could be a benefit for the tourism economy and will bring the winter tourism from the slopes also to the city center of Innsbruck. 

Source: https://www.telegraph.co.uk/travel/ski/ski-plus-city-pass-tyrol/

Stefanie Gumpinger & Lea Müllauer

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